This gives you the unique opportunity to create and share content that you would like to see for yourself. You can bet that most of the people in your LinkedIn network are interested in the same areas as you. You will get more exposure for your content.Posting long content on LinkedIn offers several benefits: Whatever your definition is, spreading your long content on LinkedIn is a great way to increase the reach of your content on LinkedIn. Some people believe that „long-form” means anything more than 700 words, while others argue that content doesn’t count as long-form until it reaches at least 1800 words. If you ask 20 different marketers what counts as long, you’ll probably get 20 different responses. Let’s take a closer look at how to use each content format for the best results. There are 4 types of content that work well for content marketing on LinkedIn:īut just knowing which content formats work, isn’t enough. You also need to create and share content in these formats that resonate with your target audience. Now let’s talk about the types of content you should use on LinkedIn. In the first part of the article, you learned why you should use LinkedIn for content marketing.

Linkedin content marketing